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The Best Affiliate Marketing Tracking Software Today

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Are you looking for new ways to promote your business?

Over the last few years, affiliate marketing has become one of the most popular ways of making extra income. It is mainly used to promote businesses and products. Affiliate marketing can only succeed when you focus on conversion i.e., engage actively with your visitors to buy products from the affiliate links.

The earning potential is huge as long as you can put in the efforts to continually improve your affiliate marketing campaigns. Although managing an affiliate program is complex with other activities, you must analyze its growth and assess the numbers to ensure your income doesn’t drop all of a sudden. For this purpose, you need to invest in an affiliate marketing tracking software platform. But, why is such a platform needed? Let’s find out.

Benefits of Affiliate Marketing Tracking Software Platforms

Affiliate marketing tracking software is a key component of running any affiliate program. In an affiliate program, authorized third parties add links to your store or website on their content channels through social media posts and blog posts. These links are referred to as affiliate links.

When someone clicks on an affiliated link and ends up buying, the affiliate qualifies for a commission from your business – a reward for their efforts. Typically, this reward is a fixed percentage from each purchase, but sometimes it can take another form, such as a flat cash payout.

Affiliate marketing tracking software platform lets you find and recruit affiliates, configure distinct affiliate links, and monitor the sales produced via each link through pixels and cookies. The right affiliate marketing tracking software lets you determine your leading affiliate partnerships seamlessly. You can use it to compensate your affiliates instantly via a central platform.

Gauging the Need for an Affiliate Marketing Tracking Software

Affiliate marketing tracking platform is more niche than you might think. It is an effective tool if you want to advertise your business through others and have no qualms over paying commission for the resulting sales.

Usually, affiliate programs are well-suited for online and e-commerce businesses, particularly those with high margins. Research indicates that upgrades or store credit are a common reward incentive.

Going for affiliate marketing is a wise choice only when you find someone who strongly connects with your target audience. In this form of marketing, the outcomes are better when the partnership is seen as natural. As affiliate marketing takes a lot of time, you need to do some deliberation before choosing a partner. Once you make the decision, the next course of action is to invest in a high-quality affiliate marketing tracking platform.

Best Affiliate Marketing Tracking Software Platforms

This post aims to provide you with a review of some of the most popular affiliate tracking platforms in the industry and compare them quantitatively and qualitatively. These platforms have earned a stellar reputation in the industry and have quite a lot of experience too. Here is a list of the best ones.


Other than its fraud prevention and link tracking features, ClickInc is a worthy mention for its Trulink feature. It tracks the registered URL of your affiliate and aids with boosting its SEO.

You can use this platform to rank higher on search engine result pages (SERPs), especially on Google, as the links from affiliates will directly connect to your sales page instead of being used as a coded link.

It has a WYSIWYG editor and a user-friendly customizable interface that lets you message and email affiliates smoothly. Some of the key features include:

• Create coupons and marketing banners
• Performance affiliates group
• Integration with leading merchants and shopping carts

Why Should You Choose ClickInc?

ClickInc is ideal for advanced users because it offers plenty of customization options. Also, if you have set up a new site, the TruLink feature will help you generate free traffic.


With CAKE, you can manage, monitor, and optimize partner campaigns to improve performance. Around 500 publishers, networks, and advertisers spread across 50 countries rely on CAKE for their affiliate marketing platforms. CAKE offers terrific data security, measurement, and customer support. In addition to real-time analytics, it leverages customer targeting parameters like traffic caps, browser, device, location, and redirects for real-time traffic monetization.

With a single look at the dashboard, you can manage the performance of your network and handle contacts while utilizing granular data points for better attribution. Some of the key features include:

• Real-time metrics
• Fraud protection
• Pixel management

Why Should You Choose CAKE?

If you were dissatisfied with your previous affiliate marketing software’s customer support and are looking for a platform with better customer support, then CAKE is a good option. It offers dedicated support 24/7, allowing users to send inquiries at any time via phone and online channels.


SaaS companies are often on the lookout for affiliate marketing tracking software platforms. FirstPromoter is a versatile software that empowers SaaS managers to manage, optimize, and track any form of referral-oriented marketing software with considerable ease.

Affiliates can log in and review your stats, collect the referral link from the private dashboard, whereas businesses can reward affiliates and friends for signing up. It provides one-click payout functionality, too – managers use it to send payments to all affiliates at once.

FirstPromoter is significantly flexible – companies can set multiple affiliates for various marketing campaigns and configure a broad array of sign up pages, links, messaging (email), and rewards structure/ commissions. Some of the key features include:

• One-click automated payouts
• Fixed commissions or set percentage
• Build private campaigns and connect particular affiliates

Why Should You Choose FirstPromoter?

SaaS companies are most likely to benefit from FirstPromoter since many of its features are designed to resolve issues in their niche.


Everflow is yet another popular affiliate marketing tracking software platform that comes with a nifty and elegant UI.

Designed for marketing purposes, Everflow offers all-in-one software where you can manage strategic partnerships, influencers, and affiliates. Built on the Google Cloud platform, Everflow offers real-time access to different types of data sources, which can shape your analysis and comparisons as well as drive effective decision-making.

In terms of analytics, you can pick any metric. For instance, view a campaign to see how it is performing or see which partners are assigned to a program, and even compare their performances with each other by sorting through country, cities, placements, etc. These data points are important for making correct decisions and expand your business successfully. Some of the key features include:

• Advanced media buying tools
• Advanced notification system
• Live data in the form of reports and graphs

Why Should You Choose Everflow?

Everflow is effective against mobile fraud. It offers practical tools for stopping and catching these issues. These include automatically blocking proxy IPs and duplication conversions, MTTI reporting to stop spamming, and viewing critical data to identify fraud placements without pivot tables.

Post Affiliate Pro

Nearly 3,000 companies use it globally, which is a testament to its credibility. Post Affiliate Pro is a well-known name in the category of affiliate marketing tracking software platforms.

It is powered by several tracking methods such as IP address tracking, flash cookie tracking, browser cookie tracking and more. Post Affiliates Pro is recognized for accuracy. Even the affordable model of Post Affiliates Pro can run and track an infinite number of campaigns for your website and shop, linking to around 170 payment gateways and content management systems.

Commission types include split commissions, lifetime commissions, recurring commissions, and action commissions. Some of the key features include:

• Customizable interface
• Multilingual support
• Mass payments

Why Should You Choose Post Affiliate Pro?

Post Affiliate Pro is a good choice for small and medium-sized businesses (SMBs) who are looking to reach more people. If you have set up a new business in a fairly new field, such as dropshipping, you can gain a tremendous advantage by using Post Affiliate Pro.


Also referred to as HasOffers, Tune is one of the most versatile SaaS platforms for handling marketing partnerships across web and mobile. Prominent names like AppLift, Baidu, and GetApp are part of the 12,000 customers who trust Tune for affiliate marketing.

Functionalities such as marketing performance automation tools, proactive fraud prevention, and user-friendly payment processing help streamline workflows and minimize repetitive manual tasks.

Overall, Tune serves as a primary repository for all your marketing campaigns as it combines all of your market partners, campaigns, channels, and networks in a single place. Some of the key features include:

• API-driven data sharing
• Event logging
• Cookieless postback tracking

Why Should You Choose Tune?

One of the unique features of Tune is that it allows business to use real-time customer feedback to make better decisions and plan design innovations.


Afftrack is an old platform – it was created in 2009. What makes Afftrack unique is that it is an enterprise affiliate marketing platform that provides unlimited clicks.

Aside from the normal reporting and tracking features, Afftrack helps you connect with API integrations and work with its portal for reporting.

Client-side and cookieless tracking, device targeting, geo-targeting, postback and redirect logs, brandable interfaces, real-time analytics, proxy, and fraud detection are some of the prominent features. Other key features include:

• Offer targeting
• API access
• Quick support

Why Should You Choose Afftrack?

The proprietary architecture of Afftrack is excellent. It works around-the-click, ensuring that any information viewed by users is collected from real-time data.


LinkTrust enables marketing agencies, retailers, ad networks, and advertisers to easily and faultlessly run, monitor, and attribute performance marketing campaigns. Founded in 2002, the company takes pride by claiming it as the most accurate tool in its niche.

Whether you manage an agency or ad network, with LinkTrust, you can track any form of advertising online and offline – mobile traffic, CPC, CPA, cookies, and pixels. Some of the key features include:

• LinkTrust Remote Traffic Agent
• AutoPay Payment Automation
• Mobile tracking

Why You Should Choose LinkTrust?

All the mainstream third-party services work out of the box with LinkTrust, including Invoca, QuickBooks, PayPal, and Payoneer.


HitPath is a multichannel tracking platform that enables clients to properly attribute the multiple touchpoints in their marketing campaigns and evaluate customer engagements.

HitPath is available for agencies, advertisers, and affiliate networks. For every dashboard meeting, the needs of a particular end-user area are met, and reports are generated accordingly.

With features like affiliate management, accounting tools, communication tools, and campaign management, HitPath is a complete affiliate marketing tracking software. Some of the key features include:

• Accounting module
• Pixel management
• Real-time campaign tracking

Why Should You Choose HitPath?

HitPath advertises itself as similar to an in-house platform that does not cost much and comes with minimal internal maintenance. It allows customers to utilize branded and skinned affiliate interfaces that match the feel and look of the client’s website, creating a personalized and in-house look.

Final Thoughts

Every software platform listed above brings something new to the party. If you are uncertain, we recommend to try each of them for a few days and assess if they can address your needs.

Affiliate campaigns can turn out to be an extremely profitable way of generating income and raising your product sales. A high-quality affiliate marketing tracking platform will make sure you can do it in the best possible way.

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